World Tourism Day
The UN World Tourism Organization's annual day fostering awareness of tourism's social, cultural, political, and economic impact.
1 min read · Fact-checked · Updated for 2026
About World Tourism Day
World Tourism Day is celebrated on September 27th each year, established by the UNWTO (United Nations World Tourism Organization) in 1980. The date coincides with the anniversary of the adoption of the UNWTO Statutes in 1970. The day highlights the importance of tourism — accounting for approximately 10% of global GDP before COVID-19 — as a driver of economic growth, sustainable development, and cross-cultural understanding. Each year focuses on a different theme, with one country serving as the official host of global celebrations.
Read more on WikipediaWhen is World Tourism Day?
World Tourism Day is celebrated every year on September 27. Upcoming dates:
| Year | Date | Day of week | |
|---|---|---|---|
| World Tourism Day 2026 | September 27, 2026 | Sunday🎉 weekend | View date → |
| World Tourism Day 2027 | September 27, 2027 | Monday | View date → |
| World Tourism Day 2028 | September 27, 2028 | Wednesday | View date → |
| World Tourism Day 2029 | September 27, 2029 | Thursday | View date → |
| World Tourism Day 2030 | September 27, 2030 | Friday | View date → |
How to Celebrate World Tourism Day
- 🎯Dive into the story behind World Tourism Day — the "About" section above is a good start.
- 💡Plan something themed with friends: food, films, or a small event.
- 📣Join the conversation online under #WorldTourismDay.
Official hashtag: #WorldTourismDay
Frequently Asked Questions
When is World Tourism Day 2026?
World Tourism Day 2026 is on Sunday, September 27, 2026.
How many days until World Tourism Day?
There are 76 days until World Tourism Day (September 27, 2026).
What category is World Tourism Day?
World Tourism Day is categorized as a Travel event.
Is World Tourism Day a public holiday?
World Tourism Day is an observance day, not typically a public holiday. Check your country's official calendar for local public holidays.